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From the monthly archives:

March 2009

Thumbnail image for The $5.1 Million Mistake…That Could’ve Been Prevented!

The $5.1 Million Mistake…That Could’ve Been Prevented!

by Josh Galvan March 22, 2009 Search Engine Optimization

Long Term Internet Success Requires Planning
When you’re going to use the internet as a marketing tool for your real estate business do not go the way of Toys ‘R’ Us.
The toy company bought the domain name Toys.com for $5.1 million. Problem is, they did not do their research properly since the new domain name had [...]

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Demon of Marketing

The Demon Of Marketing

by Josh Galvan March 19, 2009 Blogging

Changes In Real Estate Marketing Have Long Been Underway
…and the demon of marketing has something to say! I found this a while back, it’s a fun eight page satire piece you’ll get a kick out of. The piece emphasizes how the internet is the place to be when it comes to the real estate industry, [...]

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Email lead generation and conversion scripts to use

Building Digital Rapport With Your Email Follow-up

by Josh Galvan March 13, 2009 Email Marketing

Email Follow-up Is The Key
Email lead follow-up is a real estate agents doorway to making money. On the flip side it’s also where agents can miss out and lose money! It is through proper email follow up that will determine your success in converting leads from the internet.
Think about it in terms of when you [...]

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Thumbnail image for Is It Politically Incorrect To Call A Lead “A Lead”?

Is It Politically Incorrect To Call A Lead “A Lead”?

by Josh Galvan March 6, 2009 Lead Generation

It’s Just A Word
This will be short and sweet. I’ve run across some people (I teasingly call them bleeding hearts) who don’t like it when we use the word “lead” when referring to, well…a lead. They sometimes tell me “they are people” or “they’re not a number”. The implication being that real estate agents view [...]

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