On this webinar we will learn everything you need to know about Google+ and more specifically how Google+ is crucial for your websites SEO and traffic generation now more than ever.
Here is a list of the items you will learn:
1. General overview of Google+ and why it’s here to stay (which is why you need to care and pay attention to it).
2. Why you need a strategy for Google+ now.
3. How having friends in circles will lead to better SEO for you.
4. What I am referring to as “Identity SEO” and how to implement it with your Google+ account. This one is the core and future of SEO for you as a real estate agent. Plus, it’s easy to do! (you’re already doing it without knowing it)
In this video you will learn how to put a Google+ Brand Page Badge on your WordPress website. This is important so that Google knows what website is connected to your brand so that it can in turn figure out what content you talk about and return your results to to searches made by users that match those queries.
In this webinar you will learn how to add the Google Authorship tag to your blog articles in Google’s search results. Here are the steps covered in this video:
a. Go to your WordPress Menu and add the “author” relationship to your about page.
b. Link to your Google Profile account using rel=”me” and the rel=”author” tag on your about page where you put the “author” tag on. Use this link below as shown in the video.
In this video you will understand why Google+ matters for your SEO now. The simple reason is that the more they know about your and the topics you create content on then the better your content can do in their search results because they are integrating Google+ heavily with search.
-Authorship markup
-They are indexing Google+ status updates. Why does that matter? (links and relevancy)
-Your friends will see your content in their personalized search results
-Your friends will see your profile when searching for topics related to you
In this video you will be introduced to the website Fiverr.com. This website is a place where you can find people to do a wide variety of tasks for $5.
Here is a quick example of the kind of work you can find:
Facebook Landing Page Design
Twitter Branding Design
Copywriting
Video Production
Flyer design
Business Card design
Logos
Email banners and email templates
Website graphics
QR Code creation
Social media profile setup
And so much more…
How To Best Use Fiverr.com
The best way to use Fiverr.com is in conjunction with our 80/20 Rule Marketing Plan. The reason we say this is because Fiverr is a great place to find inexpensive labor, but it’s not a place that you go to in order to find ‘market knowledge’ necessarily (for $5 that’s really a stretch there if you want real value).
So when used with our 80/20 Rule Marketing Plan you can get the market knowledge part taken care by referring them to what we have put together. That way they can focus on simply doing tasks and you can be assured that what you are getting is on the right track in terms of online marketing effectiveness.
Check out the video below to see how Fiverr works and why using it with our 80/20 Rule Marketing Plan is best.
Things you shouldn’t find help with on Fiverr
Social Media Promotion such as getting FB likes, comments, +1′s, Twitter followers, sign ups, fans, etc
SEO with tasks such as link building
The reason is that these are mostly all very spammy and they will actually hurt you SEO efforts. Watch the video to get why and how.
In these videos you will learn how to make and SEO your city/community landing pages so that your website can have custom pages for buyers to view listings and market news for multiple cities, while also giving your website the ability to target multiple keywords in Google.
This is the key to having a powerhouse SEO’ed website. Build these landing pages and get traffic from all the cities in your target market in Google.
Steps Shown On The Tutorials
1. Create your community name: CITYNAME Real Estate
2. Make sure your URL permalink is using the same keywords
3. Add the following meta data into the community page.
Title Tag: CITYNAME Real Estate-CITYNAME Homes For Sale – CITYNAME Houses
Meta Description: Search all homes on the CITYNAME Real Estate market. Look through a variety of homes available. View all CITYNAME Homes for sale and find a great deal!
Meta Keywords: CITYNAME, STATE, Real Estate, Homes, Houses
This webinar will introduce the new Tizish Training Program and Marketing Plan. The focus for 2012 will be to simplify and refocus on the core online marketing principles that directly aid to lead generation.
Many of the topics and training concepts we will cover have already been taught. However, one thing missing was the big “why” for each section and this caused a lot of confusion on what you should be focusing most on.
The new training program we have now will focus on the 80/20 rule where 20% of your efforts yield 80% of the results.
One huge benefit you will immediately see is that the amount of time you spend learning and implementing online marketing strategies will be drastically reduced without affecting your results.
On this Webinar we will also cover the training program and marketing plan training outline for the upcoming Webinar weeks ahead.
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On January 20th, 2012, we will have a Webinar on giving yourself a Website Audit where we will go over everything you need to make sure you have done and set for your site in order to prepare it for 2012 (things changed since 2011). All from the 80/20 rule perspective.
On January 27th, 2012, we will have a Webinar on Search Engine Optimization and everything you need to be doing in 2012. This will also be explained through the 80/20 rule perspective so you will be able to do great SEO without spending so much time doing it.
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