The $5.1 Million Mistake…That Could’ve Been Prevented!
Long Term Internet Success Requires Planning
When you’re going to use the internet as a marketing tool for your real estate business do not go the way of Toys ‘R’ Us.
The toy company bought the domain name Toys.com for $5.1 million. Problem is, they did not do their research properly since the new domain name had been de-indexed by Google! With Google if you’re not indexed you will not be found in a search.
Apparently they forwarded their domain name rather than transferred it and the site was re-indexed which caused it to lose it’s top ranking for the search team “toys”. Ouch. Bad for a business that wants to be found by the millions of people online for the product they sell!
Lesson: They should have asked an SEO consultant for help before jumping into that decision.
Real Estate Agents And Toys R Us
Lots of agents are like Toys ‘R’ Us in that the internet is a back-burner thought. Many agents in real estate will begin blogging without doing keyword research or without having an overall business plan for their internet marketing. As you’ve read the people at Toys ‘R’ Us obviously didn’t think it was important and it cost them big time.
The internet is overlooked by businesses and *ahem* real estate agents. The fact that even Toys ‘R’ Us – who has the financial resources to hire an SEO consultant – can make a mistake shows that even something as simple as forwarding a domain name over transferring it can have a huge impact on your business. Of course the toy store has the resources and holds a large enough market share that they’ll bounce back from it. You can’t say the same for real estate agents.
Before you do anything on the internet have your game plan ready. Do your research and have a purpose for the site.
Have a great day!