Module 3: Social Media and Brand Presence

Video Review Of The Outline

Your Social Media and Brand Presence

The 20% of Your Focus:

1. Facebook

a. Setup personal profile/Timeline

-Photo branding w/image commentary

-Business integration into description

-Privacy settings

b. Setup Facebook Page

-Basic setup

c. Learn how to post and create custom status updates

d. Integrate link to personal profile in website sidebar widget

e. Integrate FB Like Box into website sidebar widget

2. Google+

a. Setup a personal profile

-Link accounts (on webinar link above)
Authorship Markup
-SEO setup (on webinar link above)

b. Setup Brand Page

-SEO setup (on webinar link above)

Integrate with your website for better SEO.

c. Learn how to post and create custom status updates

d. Learn how to engage and create your identity profile by using the +1 button as explained in the video review on this link.

e. Learn how to add people to circles and use them as shown in the Google+ Webinar

f. Integrate sidebar widget on website for your brand page

3. Youtube

a. Setup profile

b. Learn how to SEO video uploads (never post videos without it)

c. Learn how to do screencasts for quick videos

d. Integrate into sidebar widget on website

e. Integrate into sidebar widget link

4. Twitter

a. Setup profile (picture, bio, link)

b. Setup Brand Page

c. Learn the basic mechanics of how Twitter works

d. Integrate into sidebar widget on website

5. LinkedIn

a. Setup personal profile (all details, and custom link w/keyword)

b. Setup Company Page (all details)

c. Learn the basic mechanics of posting status updates

d. Integrate into sidebar widget link

6. Google Places

a. Setup places account (within Google Guidelines as shown here)

b. Link to it from your website sidebar/footer

7. Yelp

a. Setup Yelp personal account

b. Setup Yelp Business account (same details as Google Places)

c. Link to it from your website sidebar/footer

8. Stumbleupon

a. Setup personal account (link to website)

b. Learn how Stumbleupon works

The Other 80% of your focus:

1. Facebook

a. Custom design a Facebook Page Landing Tab or get a custom designed profile picture and featured photos.

b. Integrate IDX or Other Website tools in your Facebook Page

c. Engage with others as your Facebook Page directly

d. Create Lists in your Personal Facebook profile

2. Google+

a. Brand your Google+ profiles with marketing photos

b. Learn how to use other G+ features (hangouts, memes, etc)

3. Youtube

a. Learn how to edit videos through Youtube itself

b. Comment on other videos by text and video replying

c. Post Channel feed updates, comments, and more.

d. Create Playlists to feature on your channel

e. Select a custom featured video

4. Twitter

a. Create a custom background for your personal profile

b. Create a custom designed Brand Page

c. Create Lists

5. LinkedIn

a. Brand your business page products and services

b. Understand how Groups work and network with others

6. Google Places

a. Request testimonials from clients and those you’ve worked with

7. Yelp

a. Check into businesses through your cell phone daily

b. Engage in Yelp’s forums

c. Request testimonials from clients and those you’ve worked with

8. Klout

a. Setup a Klout account and learn why the concept of Klout is important to your future SEO.

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