Video Review Of The Outline
Search Engine Optimization
The 20% Of Your Focus:
1. Keyword Usage
These links show you how to properly use your seo keywords in your title and also how to find a wide variety of keywords to use.
You need to do this because the biggest issue with real estate agents and their SEO efforts is what is referred to as “over-optimization.” In Google’s eyes, this is when you overuse the same keyword. Check out the videos below to see how to avoid this.
- How to use your keywords in your blog titles.
- How to find a wide variety of keywords to use in your titles so you don’t over optimize.
2. Identity SEO and Social Media
d. Remember to link to your website from all social media accounts.
3. Image Usage Optimization
a. Understand the importance of using images in content (Google favors content with multimedia)
c. Understand what Alt and Title tags on photos are (as explained in the video review for this outline). Let your website do the keyword integration for you on images.
4. Video integration
a. Understand the importance of using video (Google favors content with multimedia)
c. Understand that you can search Youtube by keyword to find videos for use on your blog (even if they aren’t yours)
5. Interlinking your website together for deeper crawling
*Let your website do this for you
6. Outterlinking to relevant websites
a. Understand the importance of linking out to good websites as explained in the video review for this outline.
7. Study Analytics Weekly
a. Tutorials for this here