Google Analytics: Introduction To The What, How, and Why. Webinar Playback!
In this Webinar you will learn all the basics to understanding Google Analytics. Analytics are important for measuring your websites success. With Google Analytics you can see how many people are visiting your website, where they came from, what they were looking for, and so much more.
The key thing with analytics is focusing on the right data and making comparisions between them. One piece of data by itself doesn’t tell the story of your website (unfortunately this is how most people judge their websites…by one little element such as “hits” or “bounce rate”).
On this webinar you will be introduced to all the available pieces of information and then most importantly you will be introduced to how to interpret the data.
This is the first of many Webinars on Google Analytics. The ultimate goal for you with the series of Webinars we will have (starting with this one) is the following:
1. To understand, in basic terms, what the important data is that you should track.
2. To know what your website visitors were looking for on your site and what they did.
3. To know how your website visitors found you.
Then take this information and use this to guide you forward with your blog marketing so that you can get more traffic and convert more of your traffic easier.
The notes used in the video are just for reference while I presented and not really any you need for yourself to follow along. So they aren’t included with this Webinar playback.
Best watched in full screen mode.