14 Point Step By Step Marketing Plan

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*IMPORTANT UPDATE*

The training program has been updated. To view the new training program then check out this link found here. Everything you will learn in this section with the old training program is still applicable but it’s best to follow our new format as the online marketing landscape has changed a little.

This section is your archive for the step by step marketing plan and training program. You must be logged in to view all 14 steps. Every week when a new lesson plan is released and when a new Consulting Call/Webinar is recorded, it will be posted here under its respective topic.

*Bookmark this page for future reference. This is your training center archive you will refer to for all recordings.

Orientation

To really get the most out of the training program it is important you understand two important aspects of it:

  1. What is the general philosophy and intention of the training program?
  2. Overview on each of the steps listed below. Listen to this audio first before jumping in.
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Brand New Tizish Members Start Here

If you are a brand new Tizish member and have just got your website system up and running then it is highly recommended that you first go through the Quick Start – New Client Get Started Guide. The tutorials in this section are simply the main tutorials you need to get started with posting content and finishing the setup we have done for your website initially. This will put you on the right track to jump into the training program below.

The Daily/Weekly/Monthly Marketing Steps Outline

As you get through the steps 1-14 below you will end up needing a daily checklist of marketing items you must do. You can find this checklist of marketing steps here on the Tizish Marketing Plan page. Save this page for future reference.

How To Follow The Training Program Steps Below

The steps in this training program are intended to be followed in a chronological fashion. Meaning, you don’t go to step 4 without going through step 1-3. It is important to do it this way because the items covered in the later steps are maximized only by doing everything before them. For example, if you want to maximize your SEO implementation covered in step 6 then it will be 100% crucial for you to have properly done the SEO setup in step 2b. The same goes for all the steps.

Do not try to skip ahead because you are “in a rush.” To do so will seriously end up making you spend more time undoing and correcting mistakes you could have prevented by following our steps exactly as they are outlined.

We understand this is tedious and can many times feel confusing but don’t worry if you feeling this way while completing these steps. If you follow the steps in chronological order and complete them in the way we present then even if you are confused along the way, you will at least still be doing everything right. Also, it makes it easier for us to provide you support and get you on the right track when you follow it in the order we have setup.

When You Complete The 14 Steps

After completing the Training Program then all the future Training Tutorials/Webinars will be easy to understand and be put into place with your marketing plan because you will already have your online infrastructure built properly.

Future Training Tutorials/Webinars will be on updating the step by step marketing plan due to changes of how SEO, Social Media, Email, etc, function or they will be on adding new marketing tools and strategies that have developed since this program started that are effective and should be included into your marketing.

So follow the steps laid out below first to setup your online infrastructure and then get on board with the continual training to stay on top of the market!

To get started start on Step 2. All tutorials in Step 1 and 1a are more to serve as archives for reference when you need them. They are not part of the actual marketing setup necessarily. So start on Step 2 (however, if you are a new Tizish member with a Tizish Blog then start on the New Client Get Started Guide mentioned above).

Step 1: Understanding WordPress and All Tizish Built In Features.

Step 1a: Blog Marketing Tools Setup And Integration

Step 2: Setting Up Your Online Marketing Infrastructure.

2a. Website Content Marketing Setup

  1. View This Lesson Plan
  2. Consulting Webinar For This Lesson

2b. SEO Setup

  1. View This Lesson Plan
  2. No consulting webinar for this lesson. The tutorials are all the steps.

2c. Social Media Setup

  1. View This Lesson Plan
  2. There was no consulting Webinar for this lesson. The Webinar became all the tutorials.

2d. Video Marketing Setup

  1. View This Lesson Plan
  2. There was no consulting Webinar for this lesson.

Step 3: How To Talk Online. Finding Your Online Voice.

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 4: Setup Your Core Daily Marketing Plan.

4a. Setup Your Daily Marketing Plan

  1. View This Lesson Plan
  2. Consulting Webinar For This Lesson

4b. Offline Integration

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 5: Review Your Daily Marketing Plan And How To Schedule It.

  1. No Lesson Plan. Same Info As Step 4 But In A Review.
  2. Consulting Webinar For This Lesson.

Step 6: SEO Implementation.

  1. View This Lesson Plan
  2. There are two consulting webinars for this lesson but they are included in the lesson plan link above to make it easier to follow.

Step 7: Social Media Marketing Implementation.

  1. View This Lesson Plan
  2. The webinars are the lesson plan for this section.

Step 8: Video Marketing Implementation.

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 9: Email Marketing, Lead Management, And Follow Up.

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 10: Setup Your Lead Generation Funnel.

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 11: Brand Setup Checklist.

  1. View This Lesson Plan
  2. There was no consulting webinar for this lesson.

Step 12: How To Create A Social Media Strategy (Facebook Focused).

  1. View This Lesson Plan
  2. The webinars are the lesson plan for this section.

Step 13: How To Create Great Content.

  1. View This Lesson Plan
  2. The webinars are the lesson plan for this section.

Step 14: How To Measure And Track Your Efforts.

  1. View This Lesson Plan
  2. Consulting Webinar For This Lesson
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