Step 2.b. SEO Setup

*IMPORTANT UPDATE*

The training program has been updated. To view the new training program then check out this link found here. Everything you will learn in this section with the old training program is still applicable but it’s best to follow our new format as the online marketing landscape has changed a little.

Section 1: Google Analytics Setup & Integration

This video tutorials shows you how to setup a Google Analytics account. This is the best FREE analytics program your website can have. Your analytics account will let you view how many people have viewed your site, how they found your site, and more.

Section 2: Google Webmaster Account Setup & Integration

This video tutorial covers how to sync your website with a Google webmaster account. This will help with notifying Google the moment you publish articles/videos so that your content gets immediately indexed. The more Google visits your site the better off you will be with your SEO efforts.

*You may have an error when validating as I show in the video tutorials. If you do then do the following in your Blog admin panel

  1. Go to the Performance – General Settings tab as shown in this image.
  2. Once here click the button as shown in this image.

Section 3: Bing Webmaster Account Setup & Integration

This video tutorial covers how to sync your website with a Bing Webmaster account. This offers the same benefits of a Google Webmaster account but it is for Bing’s system instead.

*You may have an error when validating as I show in the video tutorials. If you do then do the following in your Blog admin panel

  1. Go to the Performance – General Settings tab as shown in this image.
  2. Once here click the button as shown in this image.

Section 4: Local SEO Setup

Your local SEO setup is so that people can find you from local Google searches. This means that if someone happens to be within your physical proximity and is looking for a real estate agent/brokerage, then they may search Google through their desktop or computer. When their search results come up Google will display local places based on proximity (and other factors). Your completion of this section 4 will get you covered with appearing in their results.

Section 4a: Google Places Local SEO Setup

This is to setup your Google Places page.

Section 4b: Yelp Business Listing Setup

This is to setup your Yelp Business Page.

Section 5: SEO Keyword Research*

This section shows you how to use Google’s Keyword Research tool to find the best keywords

*As a Tizish member we have setup your websites keywords for you. So you don’t have to watch this section to find your keywords BUT instead watch this section just to learn how to use the Keyword Research tool. The keywords we have setup for your site work in this way:

CITYNAME Real Estate-CITYNAME Homes For Sale

Notice the spacing and use of hyphens with the line above, this is intentional. What you will have to do is replace the name CITYNAME with the main city you are focusing on when you got started (you will know what you main city is by what your website name says when you log into your admin panel). So if your main city is “San Francisco” then your main keywords will look like this:

San Francisco Real Estate-San Francisco Homes For Sale

Section 6: Concierge Category SEO Keyword Setup

It is important to setup your keywords for all the cities you have created content concierge archives for. This will help you tremendously with trying to rank for multiple cities in Google. The goal is to have your main website optimize for your primary keywords and your content concierge categories to optimize for your secondary related city keywords.

Section 7: SEO Keyword Usage For Blogging

This section will teach you how to use your keywords in your blogging. This is massively helpful for getting your articles to rank high in Google for long tail keyword phrases (less competitive but often searched real estate phrases related to your primary keywords).

It is also important for you to learn how to use your keywords in your blog titles. Your titles are the most important place to put your keywords. This video shows you 2 best practices for doing so:

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