The training program has been updated. To view the new training program then check out this link found here. Everything you will learn in this section with the old training program is still applicable but it’s best to follow our new format as the online marketing landscape has changed a little.
This section of the training center is the first part that covers how to best format your blog articles and “talk” online. The intention is to provide you with a general outline for creating blog posts. What you learn here is created to make it easy for your readers to scan your articles and still get “hooked” per se.
The goal being that if a reader scans your headline then at least somewhere in your paragraphs, headings, bold text, bullet point lists, etc, that reader will see a sentence or headline that gets their attention and causes them to read your full content.
Find Out Your Core Values
Before jumping into writing great headlines and how to best format your blog posts, there is one simple exercise that makes this process even easier for you personally. This excersise is the core values assessment from Darren Hardy’s The Compound Effect. This assessment form will guide you in finding your online marketing voice and is crucial to me helping you know yourself better which in turn helps you create more relevant headlines and articles that are authentic to your real values (and marketing voice since they are filtered through your core values).
Also, the core values assessment will be extremely important when we get to the phase of how to create great content and how to create a Facebook content marketing plan so be sure to do it. It’s personally fulfilling as well as most people report after doing it.