The training program has been updated. To view the new training program then check out this link found here. Everything you will learn in this section with the old training program is still applicable but it’s best to follow our new format as the online marketing landscape has changed a little.
This section covers the SEO steps that you will be implementing to get your website moving up the search engine results pages. Before you dive into the steps and begin implementing them, it is extremely important that you setup your website SEO infrastructure as taught in Section 2b on SEO Setup. So take some time to do the steps outlined so you can maximize the work you put in through this lesson plan.
There are two key areas to any SEO campaign. The first area is in content creation and the second is in link building. This section is divided into these two respective areas to make it easier to digest. So go through each of the steps below and do all the steps. Then lastly, be sure to check out the updated Daily Marketing Plan at the bottom of this post.
Watch this video tutorial for an overview explanation of everything you need to know regarding SEO.
Content Creation Phase
The great news with this content creation phase is that this is already what you are doing with the content portion of the Daily Marketing Plan covered in section 5 of the training center. So simply be sure to understand this section and do the exact steps outlined in that section.
In addition to section 5 that covers the content creation phase of your SEO, you must learn how to use your keywords with your blogging so that they can rank better in Google. Check out the tutorials below for the SEO keyword guide.
- How To Format Your Blog Posts And Use Your Keywords For SEO
- How to best use your keywords in your Blog titles.
Link Building Phase
The great news about the link building phase is that a lot of it is handled when you do everything explained in Section 2c on Social Media Setup in the training center. So be sure to go back and make sure you did everything in this step regarding Onlywire and Posterous as explained in that lesson.
Now to get acquainted with the steps you need to be doing in your daily marketing plan for the Link Building phase of your SEO then watch the Link Building Webinar recording here. Also, this webinar covers very important first step link building tasks you need to be sure to do. So be 100% sure to do every step I reference in this webinar.
Also, on that webinar I cover the following two very important techniques that I have quick tutorials for since I go over them pretty fast on the webinar. So watch these along with the webinar above.
Then lastly, if you want to learn a lot more about link building (which we will cover as the training progresses further), then check out the ultimate guide to link building. This covers all the topics I reference in the webinars above, but in more detail. However, focus on the points I teach on the webinar and how they work with the daily marketing plan.
Updated Daily Marketing Plan
The daily marketing plan has been updated to include your SEO tasks at this point of the training program.