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Lead Generation

Many Hits To Your Website and Still…Nothing. Why?

August 27, 2009 Blogging
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One of the most common questions we receive is, “my website is great I have so many hits but none of them are filling out my form.”  There are numerous reasons why they may not be converting or filling out your form. Bad IDX, too many clicks before they get what they want, asking for [...]

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Are You A Gatekeeper?

August 27, 2009 Blogging
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As I surfed the net today through various agent websites I noticed that many agents are still pulling the Gatekeeper card before I could view homes.
The Gate Keeper Real Estate Agent
What I mean by gate keeper is an agent who requires a name and phone number before the person searching is given what they are [...]

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Is It Politically Incorrect To Call A Lead “A Lead”?

March 6, 2009 Blogging

It’s Just A Word
This will be short and sweet. I’ve run across some people (I teasingly call them bleeding hearts) who don’t like it when we use the word “lead” when referring to, well…a lead. They sometimes tell me “they are people” or “they’re not a number”. The implication being that real estate agents view [...]

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Coverting Your Lead The Easy Way

August 8, 2008 Blogging
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*picture source: The Accidental Salesman by Richard White
Don’t Think, Let Them Tell You
So you have a lead and think they are really motivated. What should you do? To some of you it may sound counter-intuitive but let the buyer tell you they are ready to buy.
Thinking you have a motivated buyer in [...]

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