In this video you will learn how to use a Facebook application named ‘Static FBML‘ to create a custom landing tab for your real estate Facebook Page. You will also learn how to set your custom landing tab as the default tab non-fans land on when they first come to your page. This is powerful for branding.
The last item covered is a quick way to easily upload an image and embed this in your Landing Tab so that you can have some sort of unique design with your landing tab (this assumes someone made you an image that is branded how you want)

