This Weeks Webinar Summary! No Recording Though…..Yet……Darn!
Unfortunately the webinar software we have recently switched over to was acting up and we couldn’t record this previous webinar. We thought it was a good idea to give this software a go, but it wasn’t!
I know there are many of you that let me know you wouldn’t be able to make the webinar and were looking for the recording, so I will make another tutorial that goes over the same items I covered.
Here is a summary of what was covered in the meantime. Next week our webinar software won’t have this issue.
Q: Why blog? What is the ultimate purpose of doing this…
The number one reason to blog is for search engine traffic and ranking. However, targeting search engine traffic isn’t as simple as throwing up any content on your blog. There are a three distinct factors that contribute to how well you with getting your pages noticed by local real estate search queries on Google.
- How often you update your blog (post frequency).
- How you use your target market Keywords in your article. There are specific strategies on using these. This is an area most agents fail to pay close attention to, and due to this, their blogging is almost pointless because its trying to fish for traffic without a marketing direction.Here is a video tutorial on how to use your target keywords in your blog articles.
- Link building: This is the process of getting other websites to point a link to your website. I didn’t go into this in massive detail, but I explain how posterous and onlywire are beneficial for this. These two items are referenced below.
The other reason to blog is for Brand Management. With having an identity across so many different networks (facebook, twitter, linkedin, youtube, etc), it is beneficial to have one core central location where you control your voice and message. This is your blog!
Everything you do online with social media should be interconnected with your blog, and what you should always be marketing through social media is your blog.
The biggest mistake most agents make when marketing their content through social media is that they share single ended links. Here is a simple example to illustrate the point:
You have a youtube video you want to share on twitter and facebook. You then take your youtube video link and post it on both twitter and facebook. Your friends and followers see your link, click on it, watch your video on youtube, and then….that’s its.
Even though its great that you got some views on your video, that is all you are getting since the link you shared with your networks takes them to your specific youtube video on youtube.com itself.
The smarter thing to do would be to post your youtube video on your blog, then take your blog link and share that across your networks. That way when your friends and followers see your video link, they are brought to your blog where they can view the video and then view all your other content (lead generation items as well).
So by doing this you create a funnel of content that all points back to one central location. And when you do this properly you begin to built a loyal base of followers even more than you would by posting single ended links.
Q: Where does blogging come into your marketing big picture…
Its the core foundation of your entire online marketing system, and all your offline marketing items should be connected to your blog as well. So its your online voice! Super important to understand!
Q: How often you should be blogging per week for optimal results…
- 1 Blog post a Week – You are basically wasting your time if you care about marketing.
- 2 Blog posts a week – You are basically wasting your time if you care about marketing.
- 3 Blog posts a week – You are at least relevant and are not wasting your time. This won’t bring you fast results but it will at the least begin building towards a long term search engine ranking end.
- 4-5 Blog posts a week – Now we are talking! This is what makes you competitive in your market space for search engine ranking and traffic. If you are serious about online marketing I would completely recommend 4-5 updates a week on your blog.
This all implies you understand how to use your keywords and integrate with social media as well. If you don’t just continue reading 🙂
Q: How to be properly integrated with social media for marketing purposes…
You need to make sure your website does the following when it comes to social media integration:
- Put graphic links in your blog sidebar that link to your individual social media profiles.
- Have graphic links after each one of your blog articles that give your readers the ability to easily share your articles on their social profiles (I recommend you integrate the Facebook Like Button that is newly released. Ask us for assistance and we will help you).
- Integrate your blog with Onlywire.com for one click automatic updating of your latest blog articles to a wide array of social networks (great for link building!).
- Integrate your blog with Posterous.com so that you can update your blog while on the road through email! This is extremly powerful because it allows you to blog, upload images, and even record videos while your on the field and easily update your blog with the content.
Here is the entire Onlywire and Posterous Tutorial.