In this video you will learn about an awesome new tool named BridgeURL. This tool allows you to group a bunch of links into one simple system that provides you with one link that then you can then share. The interface is great for sorting through these links and this is a great tool for email marketing.
Posted on WordPress real estate marketing websites
Posted on WordPress real estate marketing websites
In this video you will learn the minimum amount of words required for any blog posts that you do. There are two basic reasons for having a minimum word threshold. The first is for search engines that crawl your content (and the consequent ranking of the page). Secondly, for how your website visitors will use your site (usability). Watch this video to understand what you should be doing.
This video is addressing how to get your blog articles more read by your website visitors. Many times agents that begin blogging have great content but its not put on their site in an easy to read manner that makes a website visitor want to read.
Avoid these common errors and for more details on this subject check out the link I did here for another extended tutorial on getting readers to stay on your blog posts.
Check out this free Firefox and Google Chrome blogging tool named Zemanta. This tool scans your post content and provides related images and links that are very relevant. This is good for the real estate agent that gets stuck on finding good pictures to use for their blog posts.
Since this is not our tool as we are only showing you how to use it, be sure to check that any image you use is allowed. If you ever come across issues with not being allowed to use an image you used from Zemanta then take it up with them (they are the creators of the program).
Go to Zemanta for the tool.
Check it out now!
This is the best site to use for putting pdfs, word docs, excel files, and pretty much anything you can think of. It is as easy as putting a youtube video on your site!
This is an older tutorial I have done but the content is the exact same content I would say if I recorded this today. So treat this information as 100% relevant to today still.
This is a long webinar recording focused more on marketing principles. So make time to watch it all. It will pay off greatly for your future blogging.
In this webinar I cover three specific items:
- What are 3 core headline styles you must understand.
- How do you get into the mindset of your target market (this is the most important part of creating good headlines)
- Headline template examples you can use to plug and play your headlines
This subject is probably the most under looked subject in all of the real estate blogging community. Most agents don’t know how to write headlines that attract their target market to take action. The reason for this is due to a lack of understanding the psychological principles involved with the three points above.
In this webinar I go over those.
Check it out now!
This is an older tutorial I have done but the content is the exact same content I would say if I recorded this today. So treat this information as 100% relevant to today still.
This is a long webinar recording focused more on marketing principles. So make time to watch it all. It will pay off greatly for your future blogging.
Most agents blogging right now are committing huge mistakes when it comes to the content they put out. And I don’t mean mistakes in the actual content itself. I mean in the way it is presented online.
This webinar covers those mistakes and then provides you with the solutions to make your blog articles read more. The basis behind what I cover is rooted in online user behavior. What I mean by online behavior is not related to your website design. I’m specifically referring to how an online user approaches your articles when its presented to them (how do they read it?). The two main areas are on how your blog is formatted and then how to make a great headline.
The blog formatting answers the following:
- How to best use images
- How to make your posts easy to scan and how to hook your readers interest (even for long blog posts!)
- How to best use links
- How to use Blockquotes, Alert Boxes, Bullet Points, and Lists to highlight content and make it easier for readers to digest (makes your articles more readable)
Then for the headlines I show you step by step how to develop a good headline and the principles behind them. Its a cool session! After this I touch on several points about how to have more credibility and authority with your blog posts to your readers.
On the webinar I mentioned I will provide the following along with this recording:
- The link to the demo page used during the webinar.
It’s Not A Diary, It’s A Window Of Opportunity
True story, there are real estate agents out there that still hold the false belief that a blog is like an online diary. Although it can be and probably is being used by some as an online diary, for businesses, (particularly real estate agents) it’s so much more.
You’re right to think that nobody cares to read about what you did today at work. However, people do care to read about how a piece of legislation or a new loan program can benefit (or hurt) their situation.
Blogging has become more than an online diary; it’s become a platform to show (directly or indirectly) that you know your stuff. It acts as window for an anonymous person to see what you are like by reading what and how you write.
If you think you can close a deal better or know more about real estate issues than the agent down the street, your blog can aid you in letting the world know. Is there something a buyer should know when buying a property in 123 District? How would a seller know that they’re home is over priced? Write about that.
When you demonstrate your knowledge with consistent blog posting you gain credibility and you become a resource. And it’s resources that people use when they want to get things done.
Why this matters to you?
As a real estate agent you make a living by helping people buy or sell homes. In order to have this you must generate and convert leads or prospective clients. If a majority of people that are looking to buy or sell are going online for information (and they will get it either from you or your competitor) shouldn’t you position yourself to be the person they find that can help them? “Why, yes of course Tizish guy.”
The amount of people using the internet for real estate information is undoubtedly growing. This means there are people in your city or neighborhood that are looking for information about various topics. As an agent looking to generate more business it’s a no brainer–if people are asking or searching for things related to real estate in your area be the one that provide answers. In other words, go where the business flows.
Have a great day!
picture source: http://www.flickr.com/photos/91314889@N00/3723699858
