In this video you will learn how to use the built in Tizish Mailchimp integration to easily connect your Mailchimp account with your Tizish Real Estate Blog. This is a simple one time process that will help in a higher lead capture.
I just read an email from a client that told me how he got a great response (he got an appointment) from an email message I wrote for him for a buyer lead who emailed the following message to one of the properties he came across on his IDX system:
“I’m interested in this property on [I took out the address] but I don’t think the price is realistic….”
That was it. No signature, no other comments….just that! (Like many buyers do online)
Update 9/24/2010: As noted by Chris of TechSavvyAgent the word MLS shouldn’t be used since it is an industry term buyers won’t understand. So I changed it to ‘our region’s Property Listing Database’ to still reflect the fact that the buyer is signed up to All Access listing updates
Here is the first email that you should send you buyer leads when they sign up for listings on your website. Usually this means they have signed up on your IDX system and will begin receiving new listing alerts or some kind of automated updates from you.
(Subject Line) Hello
Hi,
Thanks for signing up to our new listing email updates at ‘YOURSITE.COM’. The information that you requested will be sent to you every 24 hours as our region’s Property Listing Database is updated.
In the meantime, I realize that you are currently in the information gathering stage and may not be ready to “open up” about who you are or what your needs are at this time. Be assured this is perfectly okay, and that my staff and I will completely respect your online privacy.
Also, keep in mind that my ability to help you is dependent upon understanding your particular needs and wants with respect to finding a home. So when you are ready to explore your real estate needs further, I will be happy to assist you.
Have a great day, and I look forward to hearing from you.
Best regards,
YOUR NAME
YOUR NUMBER
In this video I show you how to get your email leads to actually respond back to you when they contact you on a listing or anything.
Too many agents don’t capitalize on their lead conversion and the most common place this lack of conversion happens is in the way email communication occurs. Check out this video to see what you may be doing wrong and how to fix it.
The Lead Generation Blackbook Volume 2: Email Marketing Guide is full of information that will provide you with the core understanding of building rapport through email. Ever wonder why a buyer or seller don’t respond to your email? This Email Marketing Guide will explain why this happens as well ways to improve your approach so that you do not make the mistake most real estate agents make when sending emails.
Click the link below to download the Lead Generation Blackbook Volume 2: Email Marketing Guide
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Download a year’s worth of touch emails that you can use as a way to stay in touch with prospective clients looking to sell their home. The Seller Email script is best used with some kind of lead management system such as a Top Producer. Get your FREE copy below!
Read the messages below if you are looking for the video playback and you don't see the video box showing.
Looking For The Video But Not Seeing It?
This content is only for Tizish Members Only. If you are seeing this then that means you tried to access our Member Material without being logged in. Login here and come back to access this page.How To Get Access For Free?
If you are trying to access the Free Webinars then you must be a member of our TZ+ Marketing Group. Sign up for Free here to access our free tutorials.Be sure to check out our WordPress Blog System too!
Download a year’s worth of touch emails that you can use as a way to stay in touch with prospective clients. The Buyer Email script is best used with some kind of lead management system such as a Top Producer. Get your FREE copy below!
Read the messages below if you are looking for the video playback and you don't see the video box showing.
Looking For The Video But Not Seeing It?
This content is only for Tizish Members Only. If you are seeing this then that means you tried to access our Member Material without being logged in. Login here and come back to access this page.How To Get Access For Free?
If you are trying to access the Free Webinars then you must be a member of our TZ+ Marketing Group. Sign up for Free here to access our free tutorials.Be sure to check out our WordPress Blog System too!
Email Follow-up Is The Key
Email lead follow-up is a real estate agents doorway to making money. On the flip side it’s also where agents can miss out and lose money! It is through proper email follow up that will determine your success in converting leads from the internet.
Think about it in terms of when you hold an open house. The basic idea is you get in your car, drive to the home and show it for a couple hours.
The tricky part when you’re there is getting a phone number when you’re face-to-face with a person who you know is interested in getting a new home. Think of email follow-up in this manner.
When you get emails from leads with questions or other inquiries that’s like having a buyer at your open house. You know there is interest if they went out of their way to write to you. Just like you know there is interest when people are attending your open house. However, just like the open house, you have to be skilled in your approach. Say the wrong thing and you’re crossed off their list.
Email is the same. Say the respond incorrectly and you won’t ever get an email from them again. Reply the right way and you are on your way to establishing a relationship and closing a deal.
The question is if can’t see them online what rapport building techniques do you use?
How To Create Rapport Online
Since you can’t physically see your prospect and therefore use your normal techniques of addressing their objections, you must learn to copy their writing style.
To do this if they USE ALL CAPS, you USE ALL CAPS. If they, use emoticons 
, you use emoticons ! You’re essentially copying their writing style when you respond to them.
This creates a subtle psychological connection with the person on the other end on the email (next week I’ll post the reasoning behind why this is so, for you curious cats).
Examples Of Good Email Follow-up Responses
Here are a couple of examples of what successful digital rapport Looks Like. Also, this applies to any online medium where you cannot see the person face-to-face and are trying to build rapport through writing.
Sample 1
*Notice the use of capital letters, line spacing, lack of punctuation, no salutation and signature.
Sample 2
*Notice the use of line spacing, question marks, exclamation points, periods, and the appearance of the salutation and signature.
In both of the above samples, you can see how to mimic their writing style.
Don’t Hesitate…Do It!
The principle of using these techniques not only apply to email follow up but also in other areas of real estate marketing such as blog responses. It may seem odd or uncomfortable for some but it works so go and do it. It’s digital rapport, it’s real, and it will increase your response rate.
Good luck!
