Tizish » Email Marketing

How To Integrate Mailchimp Email Marketing Into Your Tizish Website

Josh Galvan — Thu, 10 Feb 2011 20:25:32 +0000

Post from: WordPress Real Estate Theme

How To Integrate Mailchimp Email Marketing Into Your Tizish Website

In this video you will learn how to use the built in Tizish Mailchimp integration to easily connect your Mailchimp account with your Tizish Real Estate Blog. This is a simple one time process that will help in a higher lead capture.

Email Marketing Script That Takes Control Back And Makes You An Authority To Buyers!

Josh Galvan — Tue, 28 Dec 2010 20:18:30 +0000

Post from: WordPress Real Estate Theme

Email Marketing Script That Takes Control Back And Makes You An Authority To Buyers!

I just read an email from a client that told me how he got a great response (he got an appointment) from an email message I wrote for him for a buyer lead who emailed the following message to one of the properties he came across on his IDX system:

“I’m interested in this property on [I took out the address] but I don’t think the price is realistic….”

That was it. No signature, no other comments….just that! (Like many buyers do online)

Here is the script I gave my client, and my explanation of why this works below it.

*I have labeled numbers into the script only to emphasis my explanation below. They weren’t there on the real email.

“(1)What is it specifically that you are interested in with this listing? (2)I can send you the details you need, just let me know so I don’t send you pointless information you don’t want.

(2a)And there is some validity to what you are seeing with the price on this property.

(3)But what is your plan for when a great deal does hit the market like they continuously do? (4)Emailing about them pretty much ensures you have already missed it.”

This works for a few reasons. But first you have to understand that these type of questions are usually from “know it all” type of leads who really don’t know a thing and are just either overly optimistic and fearful of missing out on a deal or they are overly pessimistic that they will buy a home when there was a better “deal” out there.

With these type of online leads the NUMBER 1 thing you have to do is take their power away from them psychologically (plus, you are the expert remember!). Essentially sweep the rug right out from under their feet by playing on their fears/concerns. So here is why this email works.

1. The listing details weren’t sent without knowing what they first want. So you are not just some “order taker” that they can take control of. No one online respects order takers who do what they say without first knowing them.

2. You still tell them you will do exactly what it is they want, and make it known that the reason you didn’t give them what they asked the first time is because you simply want to service them better. Hence the “I don’t want to send you pointless information you don’t want” part of the sentence.

2a. Never tell someone they are wrong if it’s on email. But do allude or insinuate that they are right but also wrong.

3. Re-frame their entire email to what they really care about at the end of the day. If someone asks about price right off the bat without anything else, they either want a great deal and are “know it alls” or are afraid of missing out on one after purchase (or both). So just re-frame it and get to the point.

4. Take all the power away from them by telling them that the way they are essentially looking for a deal ensures they won’t get it. Telling people that what they are doing is the exact reason they won’t be able to do something is a powerful way to get them to pay attention to you because it is all about them. You are simply putting a mirror in front of them. Plus this plays on the fear they may have.

So there you go, let me know your thoughts….or better yet, try to be this way with your email leads and watch how you will get more responses and respect because you act like an authority (would you question what your doctor says by email?…nope!)

Great First Email Response To Buyer Leads From Your Real Estate Website

Josh Galvan — Thu, 23 Sep 2010 19:28:46 +0000

Post from: WordPress Real Estate Theme

Great First Email Response To Buyer Leads From Your Real Estate Website

Update 9/24/2010: As noted by Chris of TechSavvyAgent the word MLS shouldn’t be used since it is an industry term buyers won’t understand. So I changed it to ‘our region’s Property Listing Database’ to still reflect the fact that the buyer is signed up to All Access listing updates

Here is the first email that you should send you buyer leads when they sign up for listings on your website. Usually this means they have signed up on your IDX system and will begin receiving new listing alerts or some kind of automated updates from you.

(Subject Line) Hello

Hi,

Thanks for signing up to our new listing email updates at ‘YOURSITE.COM’. The information that you requested will be sent to you every 24 hours as our region’s Property Listing Database is updated.

In the meantime, I realize that you are currently in the information gathering stage and may not be ready to “open up” about who you are or what your needs are at this time. Be assured this is perfectly okay, and that my staff and I will completely respect your online privacy.

Also, keep in mind that my ability to help you is dependent upon understanding your particular needs and wants with respect to finding a home. So when you are ready to explore your real estate needs further, I will be happy to assist you.

Have a great day, and I look forward to hearing from you.

Best regards,

YOUR NAME
YOUR NUMBER

How To Get More Email Responses From Real Estate Leads

Josh Galvan — Sat, 04 Sep 2010 02:32:06 +0000

Post from: WordPress Real Estate Theme

How To Get More Email Responses From Real Estate Leads

In this video I show you how to get your email leads to actually respond back to you when they contact you on a listing or anything.

Too many agents don’t capitalize on their lead conversion and the most common place this lack of conversion happens is in the way email communication occurs. Check out this video to see what you may be doing wrong and how to fix it.

Lead Generation Blackbook: Email Marketing Guide

Josh Galvan — Sat, 26 Sep 2009 02:55:00 +0000

Post from: WordPress Real Estate Theme

Lead Generation Blackbook: Email Marketing Guide

The Lead Generation Blackbook Volume 2: Email Marketing Guide is full of information that will provide you with the core understanding of building rapport through email. Ever wonder why a buyer or seller don’t respond to your email? This Email Marketing Guide will explain why this happens as well ways to improve your approach so that you do not make the mistake most real estate agents make when sending emails.

Click the link below to download the Lead Generation Blackbook Volume 2: Email Marketing Guide

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Seller Drip Email Script

Josh Galvan — Sun, 06 Sep 2009 01:38:38 +0000

Post from: WordPress Real Estate Theme

Seller Drip Email Script

Download a year’s worth of touch emails that you can use as a way to stay in touch with prospective clients looking to sell their home. The Seller Email script is best used with some kind of lead management system such as a Top Producer. Get your FREE copy below!

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This content is only for Tizish Members Only. If you are seeing this then that means you tried to access our Member Material without being logged in. Login here and come back to access this page.

How To Get Access For Free?

Buyer Drip Email Script

Josh Galvan — Sun, 06 Sep 2009 01:29:30 +0000

Post from: WordPress Real Estate Theme

Buyer Drip Email Script

Download a year’s worth of touch emails that you can use as a way to stay in touch with prospective clients. The Buyer Email script is best used with some kind of lead management system such as a Top Producer. Get your FREE copy below!

Looking For The Video But Not Seeing It?

This content is only for Tizish Members Only. If you are seeing this then that means you tried to access our Member Material without being logged in. Login here and come back to access this page.

How To Get Access For Free?

Building Digital Rapport With Your Email Follow-up

Josh Galvan — Sat, 14 Mar 2009 04:19:36 +0000

Post from: WordPress Real Estate Theme

Building Digital Rapport With Your Email Follow-up

Email Follow-up Is The Key

Email lead follow-up is a real estate agents doorway to making money. On the flip side it’s also where agents can miss out and lose money! It is through proper email follow up that will determine your success in converting leads from the internet.

Think about it in terms of when you hold an open house. The basic idea is you get in your car, drive to the home and show it for a couple hours.

The tricky part when you’re there is getting a phone number when you’re face-to-face with a person who you know is interested in getting a new home. Think of email follow-up in this manner.

When you get emails from leads with questions or other inquiries that’s like having a buyer at your open house. You know there is interest if they went out of their way to write to you. Just like you know there is interest when people are attending your open house. However, just like the open house, you have to be skilled in your approach. Say the wrong thing and you’re crossed off their list.

Email is the same. Say the respond incorrectly and you won’t ever get an email from them again. Reply the right way and you are on your way to establishing a relationship and closing a deal.

The question is if can’t see them online what rapport building techniques do you use?

How To Create Rapport Online

Since you can’t physically see your prospect and therefore use your normal techniques of addressing their objections, you must learn to copy their writing style.

To do this if they USE ALL CAPS, you USE ALL CAPS. If they, use emoticons , you use emoticons ! You’re essentially copying their writing style when you respond to them.

This creates a subtle psychological connection with the person on the other end on the email (next week I’ll post the reasoning behind why this is so, for you curious cats).

Examples Of Good Email Follow-up Responses

Here are a couple of examples of what successful digital rapport Looks Like. Also, this applies to any online medium where you cannot see the person face-to-face and are trying to build rapport through writing.

Sample 1

*Notice the use of capital letters, line spacing, lack of punctuation, no salutation and signature.

Sample 2

*Notice the use of line spacing, question marks, exclamation points, periods, and the appearance of the salutation and signature.

In both of the above samples, you can see how to mimic their writing style.

Don’t Hesitate…Do It!

The principle of using these techniques not only apply to email follow up but also in other areas of real estate marketing such as blog responses. It may seem odd or uncomfortable for some but it works so go and do it. It’s digital rapport, it’s real, and it will increase your response rate.

Good luck!